Openings: Eastern Ontario (Head Office —
North Gower)
Overview
We’re seeking a multi-talented creative and
strategic professional to oversee GPS Ontario’s marketing, e-commerce platform,
website, and CRM/ERP integration. This role blends design and content creation
with the operational management of our digital sales and customer engagement
platforms. You’ll be responsible for ensuring our brand presence is impactful,
our e-shop is up-to-date and profitable, and our ERP/CRM systems are optimized
for sales and service workflows.
Key Duties
E-Shop & Website Management
- Maintain, update, and optimize GPS
Ontario’s e-commerce store with accurate product information, images, pricing,
and promotions.
- Ensure seamless customer purchase experiences with clear navigation, mobile
optimization, and secure checkout.
- Manage website content updates, product launches, blog/news posts, and event
promotions.
- Track and analyze site analytics to improve traffic, conversion rates, and
user experience.
Marketing & Design
- Plan and execute integrated marketing
campaigns (email, social, digital ads, trade show promotion).
- Design promotional materials (graphics, brochures, banners, social ads)
aligned with GPS Ontario’s branding.
- Produce video content (product features, demos, customer stories, event
coverage) for online channels.
- Manage social media presence and engagement across Facebook, Instagram,
LinkedIn, and YouTube.
- Oversee SEO strategy, keyword optimization, and Google Ads campaigns to drive
leads and sales.
ERP/CRM Management
- Oversee day-to-day use of Odoo ERP/CRM to
ensure accurate customer records, sales pipeline tracking, and service
follow-ups.
- Collaborate with sales and service teams to ensure workflows are documented
and optimized.
- Generate reports and dashboards for management to track marketing ROI, sales
performance, and customer engagement.
- Coordinate integration between the e-shop, CRM, and inventory systems to
ensure consistent data.
Requirements
- 3+ years of experience in digital
marketing, e-commerce, or CRM/ERP management.
- Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign,
Premiere Pro) or similar tools.
- Strong understanding of e-commerce platforms (Shopify, WooCommerce, or
equivalent) and web CMS systems (WordPress or similar).
- Experience with ERP/CRM software (Odoo preferred) for sales and customer
management.
- Analytical mindset with the ability to interpret marketing and sales data to
guide decisions.
- Strong project management skills; able to juggle multiple initiatives at
once.
Nice-to-Haves
- Background in agriculture, precision
farming, or equipment sales marketing.
- Knowledge of HTML/CSS and basic web development.
- Familiarity with product photography, videography, and drone imaging.
Compensation & Benefits
- Competitive salary based on experience.
- Extended health & dental benefits.
- Paid time off and seasonal flexibility.
- Opportunities for professional development and certification.
Work Environment
- Primarily based at GPS Ontario’s North
Gower head office, with occasional travel for trade shows, customer site
visits, and industry events.
- Collaborative, hands-on team environment where marketing directly supports
sales and service success.
How to Apply
Send your resume, portfolio, and a cover
letter to jordan@gpsontario.ca with the subject line: Digital Marketing,
E-Commerce & CRM Manager – [Your Name]. Include examples of past e-commerce
work, marketing campaigns, or ERP/CRM projects.